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Clandon Regis Golf Club

SOCIETY DAYS
MAKE THE DAY EASY TO CHOOSE

SOCIETY DAYS STRATEGY · PREPARED FOR CLANDON REGIS · OCTOBER 2026

Clandon Regis Golf Club

We’ve already done a lot of research into how to sell your society days. This is what we think you should do.

Clandon Regis Golf Club

HELP THE ORGANISER CHOOSE THE DAY

OUR RECOMMENDATION

CHOOSE A DATE.
COMPARE THE PACKAGES.
REQUEST YOUR QUOTE.

Lead with a society day the organiser can put in front of the group: a preferred date, clear package choices, and a tailored quote. Start with local society organisers, then test corporate and charity organisers separately when their requirements fit the club. Show the golf, food, and named package support together, and make checking dates the first action.

Clandon Regis Golf Club

CONFIRM THE DAY BEFORE WE PROMOTE IT

  1. FIRSTAGREE THE DIRECTIONWe agree the society season, the packages to lead with, and the campaign scope with you.
  2. BEFORE PRODUCTIONMAKE THE OFFER READYYou share the tee windows you want to open, current rates, package support, booking terms, and the club photographs we can use.
  3. BEFORE LAUNCHCHECK THE ENQUIRY JOURNEYYou sign off the ads. We check the society page, the enquiry form, and Capture from end to end, and agree the monthly ad spend with you.
  4. FIRST TESTLEARN FROM REAL ENQUIRIESStart with the local organiser message. Capture records date fit, package preference, quotes, confirmed bookings, and lost reasons.
  5. AFTER REVIEWKEEP WHAT BOOKSKeep the strongest route when bookings and costs justify it. Change one thing at a time, or pause spend, when the evidence is weak.
Clandon Regis Golf Club

What the Research Tells Us

01

I want a day everyone can attend, but one blocked date can stop the group booking.

Society operators publish different day, season and tee-time rules. The available date is part of the choice.

Society operator tariffs

So for Clandon Regis Golf ClubLead with checking dates for the group. Restrictions are easing, so we will promote the weekday and weekend windows you confirm to us, and only those.

02

I want help putting the day together, but I still need to own the decision.

Group-travel research shows organisers use both their own research and suggested plans. Help them choose without taking over.

QA Research · group travel organisers

So for Clandon Regis Golf ClubGive the organiser a concise, shareable day plan with package inclusions and choices, rather than leaving them to piece the information together.

03

I want everyone to have a good day, but I do not want to run the whole event myself.

Group-travel and golf venues publish organising support. Buyers need to know who handles each part.

Published venue support

So for Clandon Regis Golf ClubShow what your events team handles. The Albatross and Royal Regis packages name event management, so each ad says which package includes what.

04

I want a price I can take to the group, but extras and changing numbers can make me look unprepared.

Published society terms separate price, deposit and final-number rules. The group needs the complete commitment.

Published society booking terms

So for Clandon Regis Golf ClubExplain the base package and chargeable extras together. We will confirm deposits, VAT, number changes, and the weather policy with you before the campaign goes live.

Sources
  • Insight 2: QA Research, Understanding Group Travel Organisers (2009), page 29. In a survey of group travel organisers (513 returns), 54% always arranged components using their own research and 36% always used suggested itineraries. https://britishdestinations.wordpress.com/wp-content/uploads/2014/04/2009-national-group-travel-report.pdf
Clandon Regis Golf Club

START WITH LOCAL SOCIETY ORGANISERS

01

Local established society organisers

PRIMARY

Help me choose a day I can confidently put in front of my regular group.

02

Local working-week golf groups

PRIMARY

Help us find a date that fits around work and gives us a full day together.

03

Corporate and charity golf organisers

SECONDARY

Give our guests a well-run day while I keep control of the budget and arrangements.

04

Past Clandon society bookers

YOUR OWN DATABASE, IN CAPTURE

Show me what has changed and which dates would work for our next visit.

Clandon Regis Golf Club

PROVE LOCAL DEMAND BEFORE GOING WIDER

  • FIRST PRIORITYWest and East Clandon, Guildford and nearby Surrey communitiesStart around the club with society organisers for whom travel is easy to explain. Record organiser location and the group's travel needs.
  • SECOND TESTWoking, Godalming and the surrounding Surrey areaExpand as a distinct test when local booking quality supports it, keeping the date-and-package proposition consistent.
  • SELECTIVE REACHWider Surrey corporate and charity organisersUse a separate message about the group's requirements and package support; judge it on qualified booked groups and revenue.

META PLAN · Start with a local test, and keep any later area or corporate tests separate in the monthly report.

Clandon Regis Golf Club

CHOOSE YOUR PACKAGE. ASK FOR YOUR DATES.

A society golf day built around your group, with clear package choices and a tailored quote for the dates you want.

A DATE THAT FITS

Give the club your preferred dates and estimated player numbers so it can check suitable tee windows.

A CLEAR PACKAGE

Compare breakfast and golf, add a meal, or choose a more managed event package. Show paid extras alongside the base rate.

ONE PRACTICAL NEXT STEP

Request a tailored quote through the society enquiry page, with your preferred package, dates and group size.

A quote request starts the booking conversation; the club confirms the date and terms.

Clandon Regis Golf Club

SHOW THE GOLF, THE MEAL AND THE SUPPORT

BREAKFAST AND GOLF

The Par pairs breakfast with 18 holes and live scoring. Your society page lists summer £80.50pp and winter £53.50pp.

A DAY WITH A MEAL

Birdie+ adds a one-course meal: published summer £96.50pp and winter £69.50pp. Albatross adds three courses including coffee and event management: £116.50pp and £89.50pp.

A TAILORED LARGER EVENT

Royal Regis lists exclusive course facilities, a shotgun start and end-to-end event management. Ask the club for the group's options and quote.

Sources
  • Packages and prices: your society page, https://www.clandonregisgolfclub.com/visitors-and-societies, checked 9 October 2026.
Clandon Regis Golf Club

ANSWER THE ORGANISER'S FOUR QUESTIONS

01

Which dates work for our group?

Send preferred dates and estimated players. The club checks tee windows and returns suitable options before you commit.

Restrictions are easing. We will confirm the dates you want to open before we promote them.

02

What will our day cost?

Compare Par, Birdie+, Albatross and Royal Regis, then request the full quote with chosen food and extras.

Your published summer and winter rates. We will confirm season dates, VAT, extras, any minimum bill, and deposit and payment terms with you before launch.

03

What does the club handle?

Choose the level of support with the package. Event management is listed for Albatross, and end-to-end management for Royal Regis.

From your published package inclusions. We will agree staff responsibilities, the itinerary, playing requirements, and access with you before the ads are made.

04

What happens if plans change?

Get the club's number-change, cancellation and weather rules with the quote, before paying a deposit.

We will use Clandon’s own booking terms, confirmed with you before launch, with Ellen as the organiser’s contact.

Clandon Regis Golf Club

TURN THE GROUP'S PLAN INTO A CONFIRMED DAY

  1. 01SEE THE DAYAn ad or a club email shows the society experience and a clear reason to check dates.
  2. 02COMPARE THE OPTIONSThe ad opens the society information page with package inclusions, published seasonal prices, extras, and the next enquiry step.
  3. 03ASK FOR DATESThe organiser sends contact details, preferred dates, a player estimate, package interest, and any requirements. It lands in Capture, and an instant branded reply email and a thank-you text go out.
  4. 04CHECK THE FITEllen sees the lead in one list with the details on it, calls the organiser, and checks dates, group size, playing fit, and requirements.
  5. 05SEND THE QUOTEEllen sends availability, inclusions, extras, and payment and change terms. Capture records the quote and reminds the team to follow up, so nothing drifts.
  6. 06CONFIRM AND RECORDWhen the club confirms the booking, Capture records the group, date, players, and value, and the organiser joins your society database for next season.

Every enquiry lands in Capture, your CRM: one organiser, one record, from the first enquiry to a confirmed society day.

Sources
  • The journey uses your own pages: the society page, https://www.clandonregisgolfclub.com/visitors-and-societies, and the society enquiry form, https://www.clandonregisgolfclub.com/society-contact-form.
Clandon Regis Golf Club

WHAT THE CAMPAIGN COSTS

£3,000

THREE-MONTH SOCIETY DAYS LEAD-GENERATION CAMPAIGN

£1,500

The same three-month campaign when the club takes Capture.

3

Months of lead generation for society days, with a report to you every month.

£200
RECOMMENDED AD SPEND A MONTH

What we recommend for this campaign, paid directly to Meta.

£100
THE LOWER END

A smaller local test, if you would rather start light.

£300
THE UPPER END

More reach, once real enquiries and bookings justify it.

Ad spend is separate from our fee and can sit anywhere from £100 to £300 a month. We do not give a lead forecast or guarantee a return.

Clandon Regis Golf Club

JUDGE THE TEST ON BOOKINGS, THEN EXPAND

01

Does the organiser proposition attract a bookable group?

QUALIFY THE ENQUIRIES

Count unique qualified enquiries in Capture and check dates, players, package fit, and lost reasons. Compare messages on the bookings they bring, not clicks alone.

02

Which package story earns a useful quote request?

CHANGE ONE FACTOR

Compare the clear day plan with the package and support message, keeping the area, the destination, and the follow-up the same.

03

Is wider reach worth the next spend?

KEEP TESTS SEPARATE

Add a wider area or a corporate and charity route only when the spend supports it. Compare booked groups, revenue, and cost, and never change area and message together.

04

When do we continue, revise or hold?

DECIDE WITH THE CLUB

Continue when bookings meet the targets we agree with you. Revise the message or follow-up when a clear lost reason emerges. Pause the ads when dates or enquiry handling cannot keep up.

Clandon Regis Golf Club

TEN REASONS TO CHOOSE A SOCIETY DAY

  1. 01START WITH YOUR DATESMake the first decision a date the group can attend, then ask the club for suitable tee windows.
  2. 02GIVE THE GROUP A PLANPut breakfast, golf and meal choices into one plan the organiser can share and choose from.
  3. 03MAKE TIME AFTER THE ROUNDUse the meal options to keep the day together beyond the final hole.
  4. 04CHOOSE HELP WITH THE DAYGive the organiser a reason to choose a package that includes event management.
  5. 05KEEP THE BASE DAY SIMPLEShow the straightforward breakfast-and-golf choice before asking people to choose upgrades.
  6. 06COMPARE BEFORE YOU COMMITHelp the organiser explain what changes between packages before collecting the group’s commitment.
  7. 07PUT EXTRAS IN THE PLANInvite the organiser to include extras such as buggies and prizes in the quote, so the group can agree the whole day.
  8. 08KEEP THE COMPETITION CONNECTEDGive groups that enjoy a competition a checkable feature to ask about.
  9. 09BUILD A LARGER OCCASIONOffer a distinct route for organisers who need a shotgun start and a managed event.
  10. 10PLAN THE NEXT VISITGive past bookers a practical way to begin their next outing with current dates and package choices.
Clandon Regis Golf Club

LEAD WITH THE ORGANISER’S NEXT DECISION

Lead with

  • 1 · Start with the group’s dates.
  • 2 · Give the organiser a package plan.
  • 3 · Show the meal after the round.
  • 4 · Explain management in the right tier.

Support with

  • Breakfast and 18 holes for the simple outing.
  • Full costs, chargeable extras, and live scoring.
  • Royal Regis for the larger managed occasion.
  • A fresh date enquiry for past bookers.

One enquiry action: check dates and packages, then request a tailored quote.

Clandon Regis Golf Club

MAKE EACH AD EASY TO UNDERSTAND

01

One reason to act in each ad

A four-to-six-word headline, one checkable fact, and Check availability. We treat each headline as a test, not a guarantee.

02

Show the real club clearly

Use the club's own photographs. Keep faces and useful details clear in both 4:5 and 9:16, and photograph any missing scenes at the club.

03

Keep the commercial promise honest

Lead with an enquiry button rather than a discount or a deadline. Keep package support, eligibility, and booking terms specific to each package.

04

Launch four, then learn

Start with four distinct reasons and photographs. Keep six ideas in reserve, then rotate in the next one when bookings or ad fatigue call for a change.

Headline band

Keep the decision headline on a solid brand band.

Ad 01

Scorecard

Make package choices or enquiry questions easy to scan.

Ad 02

Photo ticket

Let the photograph lead with a simple enquiry card.

Ad 03

Estate tile

One club photograph, a clear headline and an enquiry button.

Ad 04

Callout photo

Use one short factual label over useful image detail.

Ad 08

Clandon Regis Golf Club

SHOW THE ORGANISER’S WHOLE DAY

THE NEXT CLUB SHOOT

THE WELCOME.
THE ROUND.
THE MEAL TOGETHER.

Photograph a real society organiser with the club contact, a group on the course, and the actual meal after play. Film one short vertical phone clip: arrival, tee shot, score check, and the group sitting down together. Show the same package from start to finish.

Clandon Regis Golf Club

How It Looks in the Feed

Clandon Regis Golf ClubSponsored

In reserve · package explainer

A society day your group can choose together. Compare the packages, send your dates and estimated players, then request a tailored quote from Clandon Regis.

HTTPS://WWW.CLANDONREGISGOLFCLUB.COM/Start with your datesSend preferred dates and players.
HTTPS://WWW.CLANDONREGISGOLFCLUB.COM/Choose the packageBreakfast, golf and meal choices.
HTTPS://WWW.CLANDONREGISGOLFCLUB.COM/Choose your supportManagement in named packages.
HTTPS://WWW.CLANDONREGISGOLFCLUB.COM/Check availabilityAsk for your tailored quote.
Clandon Regis Golf ClubSponsored

Launch ad

Planning your next society day? Start with the dates your group can make. Send Clandon Regis your preferred dates and estimated player numbers, then compare the packages and request your tailored quote.

HTTPS://WWW.CLANDONREGISGOLFCLUB.COM/Plan your society dayDates, packages and a tailored quote.https://www.clandonregisgolfclub.com/visitors-and-societiesLearn More
Clandon Regis Golf Club

The Ads · 01 / 02

Example ad 01
01 START WITH YOUR DATESLaunch adHeadline Band · 9:16 for Stories and Reels
Example ad 02
02 GIVE THE GROUP A PLANLaunch adScorecard · 9:16 for Stories and Reels
Clandon Regis Golf Club

The Ads · 03 / 04

Example ad 03
03 MAKE TIME AFTER THE ROUNDLaunch adPhoto Ticket · 9:16 for Stories and Reels
Example ad 04
04 CHOOSE HELP WITH THE DAYLaunch adEstate Tile · 9:16 for Stories and Reels
Clandon Regis Golf Club

The Ads · 05 / 06

Example ad 05
05 KEEP THE BASE DAY SIMPLEIn reserveHeadline Band · 9:16 for Stories and Reels
Example ad 06
06 COMPARE BEFORE YOU COMMITIn reserveScorecard · 9:16 for Stories and Reels
Clandon Regis Golf Club

The Ads · 07 / 08

Example ad 07
07 PUT EXTRAS IN THE PLANIn reserveHeadline Band · 9:16 for Stories and Reels
Example ad 08
08 KEEP THE COMPETITION CONNECTEDIn reserveCallout Photo · 9:16 for Stories and Reels
Clandon Regis Golf Club

The Ads · 09 / 10

Example ad 09
09 BUILD A LARGER OCCASIONIn reserveEstate Tile · 9:16 for Stories and Reels
Example ad 10
10 PLAN THE NEXT VISITIn reserveHeadline Band · 9:16 for Stories and Reels
Clandon Regis Golf Club

MEASURE QUALIFIED BOOKED GROUPS AND REVENUE

Primary scorecard

  1. 01Unique enquiries, qualified enquiries, and date-fit reasons, by source and by ad, all in Capture.
  2. 02Quotes issued, quotes turned into confirmed bookings, and lost reasons, with enquiry and booking dates.
  3. 03Confirmed groups, booked players, and booking revenue, with cancellations and changes recorded.
  4. 04Ad spend per qualified enquiry and per booked group, with booking revenue and the campaign fee shown separately.

Before we launch

  1. 01You confirm the society dates you want to open, the packages, the prices, and the booking terms.
  2. 02You approve the photographs and the messages that go out in the club's name.
  3. 03Capture is set up, so every enquiry reaches Ellen with its details on it.
  4. 04We check the society page, the enquiry form, and the tracking before any spend goes live.
  5. 05We agree the monthly ad spend with you, and look at real enquiries and bookings before raising it.

NEXT · Tell us the society dates you want to open, and we will prepare the campaign.

Clandon Regis Golf Club

GIVE EACH ENQUIRY A CLEAR OWNER

01

Albatross

BUILDS AND RUNS THE CAMPAIGN

Builds and runs the campaign on Facebook and Instagram, and reports to you every month on enquiries, quotes, and bookings.

02

Ellen, sales manager

ENQUIRIES, CALLS, AND QUOTES

Picks up each lead in Capture, calls the organiser, sends the quote, and keeps each booking's status up to date.

03

Toby, General Manager

DATES AND COMMERCIAL TERMS

Signs off the society dates the club opens and the commercial terms.

04

Lucy, marketing

PHOTOS AND CLUB MESSAGES

Supplies the club's photographs and approves the messages that go out in the club's name.

Clandon Regis Golf Club

Make the day easy to choose. Turn a suitable enquiry into a confirmed society booking.

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