Your website sells golf.
Your estate sells nine things.
Act oneThe brief
A new website for a March or April launch. The Bird Hills style, with people in the photographs.
The whole estate
Golf, the range, coaching, adventure golf, the Spike Bar, the Somers Suite and the pro shop each get a front door, not a paragraph on someone else's page.
People in the pictures
You asked for it on 16 October, the day after the women's section said the site looked very male dominated. One shoot, planned in week one.
Delivered, with dates
You said March or April. A go-ahead by Monday 11 January 2027 puts the site live on Monday 22 March, the week before Easter.
On brand
We have already written your brand guidelines, covering logo, colour, type, photography and voice. This page is set in them.
The estate in numbers
- 27Holes, in three loops of nine
- 3Eighteen-hole courses to choose from
- 13Holes where water comes into play
- 9Revenue streams
- 4Missing from the homepage
- 0Pages with structured data
A championship-standard course that has been on Sky Sports, and nine ways to make money from the same grounds. Four of the nine are not on the homepage, and nothing on the site tells a search engine or an AI assistant what any of it is.
Your homepage sells golf, a clubhouse and adventure golf. The range, coaching, the Somers Suite and the pro shop are not on it.
Nine revenue streams. Six homepage panels. We read the homepage and nine other pages on 4 November 2026.
| Revenue stream | On the homepage | Where it lives today |
|---|---|---|
| Membership | Yes | Its own page. Prices are on it, so is placeholder text |
| Visitor green fees | Yes | Its own page and a live booking link. The price table repeats itself |
| Group golf and societies | Yes | One page, one enquiry form, winter packages linked from it |
| Clubhouse, Spike Bar and food | Yes | Two pages. Menus are links |
| Adventure Golf | Yes | One page here, and a separate website of its own |
| Driving range | No | A menu link and one page. It says 17 bays in one place and 20 in another |
| Coaching, with Ignite Golf | No | A section at the bottom of the range page |
| Somers Suite, meetings and events | No | A section of the clubhouse page. Seats 24 to 75 |
| Pro shop and fitting | No | A paragraph on the clubhouse page. Run by Midlands Golf |
The people who find you through the range, the suite and the shop are not golfers yet. Four of your nine streams reach them, and none is above the fold.
The photography of the course is already good. The people are what is missing.
The course.
The clubhouse.
The light.
Everything below is on the live site today. Open the page and look.
Placeholder text is live
Latin filler sits under real headings on three pages. They are the courses page ("Quis aspernatur eius esse"), the membership page ("laudantium ullam non") and the green fees page ("Sint natus quae velit"). The courses page also carries a heading, "Hole 1 in Hampton & Blythe", over more of it.
The price table repeats itself
The green fees table reads 9 holes £22, 18 holes £32, 27 holes £22 and 36 holes £32. The last two rows are the first two again, and a line of Latin sits in the same block.
The footer shows a template word
The visitors and group golf pages end with the copyright line reading "©currentyear". The homepage reads 2026.
The site disagrees with itself
- Visitors page: trainers are not permitted
- Green fees page: flat soled golf trainers are acceptable
- Range: 17 bays here, 20 bays there
- Group golf: 2024 golf days listed beside 2026 and 2027
A visitor asks the site a simple question and gets two answers.
Three things most clubs would put on the front door. On your site none of them is on the homepage.
PGA EuroPro Tour and Sky Sports.The European Junior Open too. One paragraph, halfway down the courses page.
A lake driving range.Part grass, part lake, floating island greens and a 5-metre illuminated fountain. A menu link and a page.
Trackman in every bay.A heading on the range page. Not mentioned on the homepage.
Act twoThe proposal
Charcoal and stone. One green. Twenty-seven holes, one welcome.
Logo, colour, type, photography and voice, measured from your own site and written up as a full brand book. It is yours whether or not you appoint us. The website is built in it, and so is this page.
Ten front doors, organised around your customers.
A visitor, a family, a society organiser and a meeting booker each want a different page. Every stream gets its own page, photography and enquiry route. Your tee-time booking and your food and drink app stay where they are; the site routes to them.
Photographs to be shot
One shoot, for the faces the site does not have.
Your homepage already plays drone footage of the course, so we keep it and shoot only what is missing. A mixed four-ball on the first, the Spike Bar at five, juniors being coached, the women's section on the range. Same low light as your best course frames, so the two banks read as one set. Nothing is shot of children until you have confirmed paid-use consent.
| Where | What we shoot | Length |
|---|---|---|
| Homepage | The existing aerial footage, with a four-ball on the first tee cut in. | 15s loop |
| Membership | Faces. The women's section and the juniors, in clothes that meet the dress code. | 8s loop |
| Eat and drink | The Spike Bar at five o'clock, the patio, a table of four. | 8s loop |
| Practice and coaching | A lesson with Ignite Golf, a bay with Trackman running, the lake at dusk. | 8s loop |
| Somers Suite | The room set for a meeting and for a family party, with people in it. | Stills |
Silent, short, small. Nothing autoplays with sound, nothing slows the page.
Eight things, and you already have four.
Albatross brings the brand, the campaigns and the content. Capture is the technology beneath them. Each part stands on its own and makes the next one worth more. Your Capture CRM and your AI Concierge are already running, so there is nothing to buy there. This page shows where the rest fits.
Brand
Your brand guidelines are written, covering logo, colour, type, photography and voice. The website is built in them.
DoneCampaigns
We already run paid social for Stonebridge. On the new site each campaign gets its own landing page, with its enquiries landing in Capture and counted by source.
Already runningContent
The people shoot is part of Complete. Photography and short film through the year can follow, for the site, the emails and the campaigns.
In CompleteWebsites and landing pages
This proposal. Ten front doors, an enquiry form on each, and the search and AI work that makes them findable.
This proposalYour AI Concierge
Your existing Concierge answers web chats and phone calls from a knowledge base you control. The rebuild gives it one set of answers to read.
Already yoursYour Capture CRM
Your existing Capture holds every enquiry as a contact, with its source and its history. Every new form on the site feeds it.
Already yoursEmail Studio
Every email in the Stonebridge brand, from one place. A reply for each kind of enquiry, and the news to members and visitors. It comes with Capture.
Comes with CaptureCapture Intelligence
What changed, what matters and what next, from your own data. It is a developing platform, and availability and connections are confirmed with each club.
To confirm with youEverything we build is yours, including the database and every contact in it.
Five · Your AI Concierge
It already answers when the office is closed.
Golfers, parents and society organisers look in the evening and at the weekend. Your Concierge already answers web chats on stonebridgegolf.co.uk and calls to the club, 24/7, and puts every enquiry into Capture with an email to your team.
It answers from a knowledge base you control. On 2 November we added the winter green fees, the nine hole buggy prices, cancellations and the Somers Suite, from your and Will's answers. The new site is written once, so the Concierge and your visitors read the same words.
How the Concierge answers, from what you have told it
Is the adventure golf open in the evening?
Yes. Adventure Golf is open from 9am to 9pm all winter, and the course is lit after dark. Would you like the booking link?
We need a room for a meeting of 20.
The Somers Suite seats 24 boardroom style, or 60 theatre style. Shall I pass your date and numbers to the team?
Captured as a Somers Suite enquiry for 20, with its source. The team is told straight away
- Kept up to date by your team. Add or correct an answer in a simple back end, and it is live straight away.
- One answer to each question. Dress code, prices, opening times and capacities, held once, so the site and the Concierge never disagree.
- Enquiries reach the right person. Group golf, the Somers Suite and Adventure Golf parties each get their own route.
- Nothing extra to buy. It is live and running now.
Six · Your Capture CRM
Every enquiry in one place, answered straight away.
Every campaign enquiry, Concierge conversation and website form lands in Capture as a contact, tagged with what they asked about, whether membership, a round, group golf, the Somers Suite or Adventure Golf. Each gets a reply the moment they ask, and a membership enquiry only becomes “hot” when the person has done something that shows it, such as booking a visit.
- EnquiredWhich membership, how they play today and when they could visit. The reply goes straight away
- Visit bookedA look round the course, the range and the clubhouse, with a reminder the day before. This is a hot lead
- VisitedA follow-up the next morning, with the details of the membership they chose
- AppliedThe application, once they have seen the place
- JoinedA welcome series, and a note after their first month
- A monthly report you can take to the board. Enquiries, visits booked, members who join and the return on ad spend, with the campaign each one came from.
- Old contacts brought back. Past visitors, lapsed members and old enquiries brought into Capture, tidied, and followed up.
- One place, not several inboxes. Membership, group golf, the Somers Suite and Adventure Golf all land in Capture, so you and the team see the same thing.
- Everything we build is yours, including the database and every contact in it.
Try a form
Send an enquiry, and see what happens next.
How we would set up each kind of enquiry once the new forms are live. Choose one, fill it in as a customer would, and press Send. Each kind has its own reply, and its own six steps in Capture.
A demonstration. Nothing you type here is sent or stored.
Press Send to see what happens next.
In the real thing, an email about , in the Stonebridge brand, goes to the moment they press Send.
Details
SourceWebsite form
Next
What happens next for a membership enquiry
- 01EnquiresWhich membership, how they play today and when they could visit.
- 02Visit bookedA look round the course, the range and the clubhouse. This is when a lead becomes hot.
- 03VisitedA note the next morning, with the details of the membership they chose.
- 04JoinsThe application, once they have seen the place.Not ready yet? A friendly follow-up after two weeks, then club news until they are.
- 05WelcomeThe competitions, the women's section, the juniors and the coaching, in their first week.
- 06First monthTheir first competition, a lesson with Ignite Golf, and a note to ask how it is going.
Each step is a stage in Capture. Moving someone on sends the next email, so the team always sees where everyone is.
Seven · Email Studio
Every email in your brand, from one place.
Email Studio builds every email in Stonebridge’s own colours, logo and photography. That means the four replies from the forms above, and the news you send to members, visitors and Adventure Golf families. Your team writes a few lines, Email Studio lays them out and checks them for anything that sends mail to spam, and you send from Capture to the people who chose to hear. It comes with Capture, or we write, design and send the newsletters for you.
Here is one we built for you, from your own photography and what is on your website today. Open it full size, on a phone or a computer.
How one is built
- A few lines from the teamWhat’s coming up, by email or a short form.
- Email Studio lays it outIn the Stonebridge template, with your own photography, ready to edit line by line.
- Your team checks and sendsEdit any line, then send it from Capture.
- It reaches the right peopleGolf news to members, the range and coaching to visitors, half term to Adventure Golf families.
Eight · Capture Intelligence
What changed, what matters, what next.
Capture Intelligence brings the club’s approved data into one view and prepares the actions worth taking, for your team to review. Where it is connected to your tee-time booking, it updates every night, so the whole estate is in one place every morning.
- It finds the visitors who keep coming back, the warmest membership prospects there are.
- It shows the quiet tee times, so you can fill them before they go empty.
- Every Monday, a briefing. What changed, what matters, and the three things worth doing.
Capture Intelligence is a developing platform. Availability and supported connections, including your tee-time booking, are confirmed with each club.
One front door, and your team told about every enquiry.
| Part | What it does | What it is |
|---|---|---|
| The website | The new site and a landing page for each campaign, with forms into Capture | This proposal |
| The Concierge | Answers web chats and phone calls, and sends bookings to the systems you use | Your existing AI Concierge |
| The phone | An enquiry taken by phone goes into Capture too, with the same reply | Your existing line and Concierge |
| Capture | Every enquiry and contact, with its history | Your existing Capture CRM |
| Your team | Told about every enquiry, with the reply already sent | Kelvin and the team |
Your tee-time booking and your food and drink app stay as they are. Nothing changes in how members and visitors book.
When someone asks, be the answer.
A society organiser asks Google for a golf day near Coventry and gets an AI Overview, not ten links. A parent asks ChatGPT where to take children for adventure golf near Solihull. A manager asks for a meeting room near Meriden. Each gets one answer. If the estate is not in it, it does not exist for that enquiry. Being in it is a page for every question, written so a machine can read it, with structured data that says what the place is, where it is and what it offers.
We checked ten pages of stonebridgegolf.co.uk on 4 November 2026. Every line below is checkable this afternoon.
| What an assistant looks for | Your site today | Complete |
|---|---|---|
| Structured data | 0 of 10 pages | Schema on every page for golf course, venue, event, FAQ and article |
| Page descriptions | 2 of 10 pages | Every page, written for the question it answers |
| Canonical addresses | 0 of 10 pages | One address for every page, so nothing competes with itself |
| Place | 1 of 10 page titles names a place | Every page says Meriden, Coventry and Solihull where it helps a searcher |
| Image descriptions | 100 of 104 images on the homepage have none | Every photograph named and described, for search and for screen readers |
| Broken links | The homepage menu links to /club-house, which returns Not Found | Every link tested before launch and after |
| Questions answered | 0 of 9 revenue streams | A page per stream, plus the journal, each built around the questions people actually ask |
| Sitemap | 29 addresses | Kept, extended and resubmitted, with every old address redirected |
| Measured | Nothing | A baseline before launch, so the quarterly report has something to compare against |
A visitor asking whether trainers are allowed gets two different answers from your own site. That is the cheapest fix in this document, and it is included at every level.
Water on 13 holes. A 485-yard par 4. Open to everyone.
Four clubs, built the same way.
All four are live. You named the first, and between them they cover every argument in this document. Open any of them on a phone before you decide.
Bird Hills
The site you pointed us to. A golf centre site built to work with Capture. We take its structure, and put people in the photographs, as you asked.
Your referenceThe Hertsmere
The other recent example we sent on 16 October, also built to work with Capture, so you can put two directions side by side and say which you prefer.
The other directionTehidy Park
A members' club with heritage first and membership without a joining fee. It also runs the Journal described in Act three, so that is a thing we ship rather than a thing we promise.
The £5,000 buildSilvermere
Golf, the range, custom fitting, lessons, a bar and bistro you can book a table at, group golf days, fishing and a shop, every one of them sold from the homepage rather than buried in a menu.
Most revenue streamsStonebridge has more under one roof than most. A 27-hole course, a lake range, adventure golf and a meeting suite, on top of everything those four sell between them.
Ten weeks, with dates.
You asked for March or April. Each stage ends with something you can see.
Week 1 · Discovery
Half a day at the club. Sitemap agreed, the existing footage audited, the people shoot planned.
Weeks 2 to 3 · Design
Homepage and two templates presented. Nothing built until you sign off.
Weeks 4 to 7 · Build and shoot
Staging link from day one. The people shoot happens, and the clips are cut in parallel.
Week 8 · Content and review
Everything loaded and every placeholder gone. Staff trained to update it themselves.
Week 9 · Search and redirects
Every old address redirected and every link tested. Schema so AI assistants read the estate properly.
Week 10 · Live
Monday 22 March 2027, then two weeks of daily monitoring.
A go-ahead by Monday 11 January 2027 puts Stonebridge live on Monday 22 March, the week before Easter weekend. Each week later moves the launch a week later, into April.
Nine revenue streams four of them missing from the homepage
The struck-through four are not on the homepage today.
Act threeInvestment
Counted, not described.
A template is a uniquely designed page, built once; that is where the work is. A content page uses a template that exists. The first template is the costly one, the ninth is not.
A complete golf centre website. The Tehidy Park build, for the same money. The search floor is redirects, titles, a sitemap and descriptions on every page.
- Templates6
- Content pagesup to 12
- Enquiry forms1, one inbox
- Copywe write all 12 pages
- Footagethe existing aerial video
- Journalyes, you write it
- Search and AIthe technical floor
Essential, plus a front door for each of the four streams the homepage never mentions, the people shoot, and the search and AI work that makes them findable.
- Templates11
- Content pagesup to 22
- Enquiry forms6, routed by name
- Copywe write all 22 pages
- Footagea people shoot and a clip per section
- Journal+ writer, 6 launch articles
- Search and AIschema, answer pages, baseline
Whatever Stonebridge decides it is. We would not recommend it today; it is here so you can see the ceiling.
- Templatesunlimited
- Content pagesunlimited
- Enquiry formsrouted and conditional
- Copyeverything, plus a voice guide
- Footagea clip per section, new filming across the estate
- Journalextended
- Search and AIComplete + quarterly programme
What the extra £2,500 buys.
Five templates and the work that makes the estate the answer when somebody asks.
| Template | What is on it |
|---|---|
| Adventure Golf | Prices, opening hours, a party enquiry form and a booking route on one page. The separate Adventure Golf website folds into it or links to it, your choice. |
| Practice and coaching | The lake range, Trackman and Power Tees, opening hours, range membership, and a page for Ignite Golf with a way to book a lesson. |
| Somers Suite and events | A capacity table (24 boardroom, 60 theatre, 75 social, 50 seated), meeting and winter packages, Christmas lunches, an enquiry form with date and numbers. |
| Pro shop and fitting | Midlands Golf given a page, with what is stocked, custom fitting, opening hours and how to book a fitting. |
| Journal | The section exists at Essential. Complete adds the article writer and six launch articles. Below. |
| Search and AI visibility | Structured data on every page, a description per page, answer-led pages for all nine streams, a baseline measurement before launch. Essential gets the technical floor of redirects, titles, descriptions and a tested sitemap. |
Plus routing, so each form reaches the right person with the fields they need. We write the copy at every level; Complete is ten more pages of it, for the parts of the estate that have never had a page of their own.
The journal, and the tool that fills it.
Essential includes the journal, and you write it. A journal only works if somebody keeps writing it, so from Complete we write six launch articles and hand you an article generator loaded with your knowledge base. A one-line brief returns a draft in your tone, written for Google and for AI assistants, which you edit and publish. Care and content adds two a month.
The six we would write first
- What to expect and budget for a golf society day near Coventry and Solihull
- What a round of adventure golf near Coventry costs, and how long it takes
- Trackman, Power Tees and the lake at a floodlit driving range near Meriden
- What to ask before you book Christmas lunch near Meriden
- What the Somers Suite includes for meetings of up to 24 near Meriden
- Flexible golf membership explained, and who it suits
Care and hosting.
| Care | Care and content | |
|---|---|---|
| Monthly | £99 + VAT | £199 + VAT |
| Hosting, SSL, backups, monitoring, patching | Yes | Yes |
| Changes | 1 hour a month | 3 hours a month |
| Articles written and published | None | 2 a month, each on a named local search |
| New clips from the library | None | 1 a month |
| Search and AI visibility report | None | Quarterly |
Year one at Complete is £7,500 plus care, both plus VAT. Invoiced in three stages, on go-ahead, design sign-off and go live. Care starts the month the site is live. 10% off care paid annually
Your existing Capture CRM and AI Concierge stay exactly as they are.
Nothing in this proposal changes what you have today. The rebuild gives both better material to work with, and adds Email Studio and Capture Intelligence on top.
| Item | Today | After the rebuild |
|---|---|---|
| Your AI Concierge, web chat | Live on stonebridgegolf.co.uk | Reads the new pages and the knowledge base you control, so it answers from one version of each fact |
| Your AI Concierge, phone | Live, answering calls | The same knowledge base, the same answers |
| Your Capture CRM | Holds enquiries as contacts with a name and number | Each new form routes to the person who handles that part of the estate, with its source |
| Email Studio | Comes with Capture | A reply for each kind of enquiry and your news, in the Stonebridge brand |
| Capture Intelligence | Part of Capture, to be confirmed with you | A Monday briefing from your own data, once the connections are confirmed with you |
Three things, and one of them is ours.
Tell us which direction you prefer
You were not sure about the menu style. Open Bird Hills and The Hertsmere on a phone and tell us which menu you would rather. The moment you do, we build a free homepage mockup of Stonebridge in your brand, with people in it, whether or not you appoint us.
Take this to whoever signs it off with you
Written for people who have not met us. Ten minutes on the call if it helps.
Say go by Monday 11 January
Discovery inside seven days, and the site live on Monday 22 March 2027.