One man planted 100,000 trees.
The members own them now.
Act oneThe brief
What we heard
Four things we think are true.
If any of these is wrong, tell us, because everything after follows from them.
A site like Hankley Common’s
Photographs first, few words, and the course doing the talking.
A brand the committee can sign off
One logo, one green and one set of photographs, written down.
A fixed price and a date
Every line here is priced, and the build runs to a ten-week plan.
A site the club can run
Your team changes prices, menus and news themselves.
The course is already good enough. Top 100 Golf Courses ranks it 4th in Bedfordshire. The job is to show it.
The club in numbers
Six numbers, and the last one is the argument.
- 1975The founder finds 100 acres of barley and brussel sprouts on the Greensand Ridge
- 28Bunkers, dug by one man and his bulldozer
- 100,000Trees, and more, planted by the founder
- 2002The year the club became owned by its members
- 6,910Yards from the blue tees, par 72
- 4thIn Bedfordshire, on Top 100 Golf Courses
A top-four course in the county, with a founder’s story most clubs would put on the front door. The website should look like that club.
What you already have
Most of what the new site needs is already yours.
| What | Where it is today | What the new site does with it |
|---|---|---|
| The Millbrook Story | Rupert Morris’s account, a scanned page in the media library | The story page, and the first line of the homepage |
| The hole-by-hole guide | Eighteen holes, four tees, written by people who play them | The course page, with a photograph for every hole |
| The logo | Drawn as vector paths inside your 2024 brochure | One master file, in your brand guidelines |
| Course photographs | 2015 originals, 5,000 pixels wide, with the logo printed in the corner | Re-cut for this proposal, then replaced by the autumn shoot |
| Society prices | On the societies page, £50 to £68 a head | Kept, with a form that reaches Rob |
| Green fees | On the booking site only | Published on the visit page, as Hankley does |
Act twoThe proposal
Four things
The brand. The website. The photographs. The care.
The brand
Brand guidelines, measured from your own site, brochure and logo.
FreeThe website
Built on the Hankley Common pattern, in three sizes.
From £5,000The autumn shoot
A day or half a day on the course in autumn light, before the build starts.
From £500Care
Hosting, backups and changes, so the site stays current.
From £99 a monthOne · The brand
Your brand, written down.
Five versions of the logo are in circulation today. We found the master drawn inside your 2024 brochure and rebuilt it as one file. The guidelines set out the green, the club’s own typefaces, Titillium Web and Lato, the photography and the voice. They are yours, free, whatever you decide, and this page is set in them.
Two · A site like Hankley Common’s
Why Hankley works, and what The Millbrook would do with it.
Hankley’s homepage is a photograph, a line, two buttons and three sections. Each section is one picture, one thing someone else said about the club, and one next step.
| Hankley does | The Millbrook would |
|---|---|
| One hole, full screen | The 11th from the tee, the hole most members call their favourite |
| One line | “A land of heather, Scots pine and the finest heathland in England” becomes Heathland golf on the Greensand Ridge, owned by the members who play it. |
| Four headings | Course, Visit, Club, Membership |
| Praise from others | Golf Monthly and Tom Doak there; Top 100 Golf Courses and visiting golfers here |
| Green fees published | Your visitor fees on the page, with BRS one click away |
The homepage, built
We have built it already. Open it on your phone.
Built from your own 2015 photographs, with the logo cut out of each frame. It leads with membership, with visitors and societies close behind.
Three · What we build
A page for every reason to visit.
Each with its photographs, its words and a next step. BRS and How Did I Do stay where they are.
From the club’s archive
Four · The autumn shoot
A photographer on the course this autumn.
Your newest course photographs date from 2015, and every one has the logo printed in the corner. Before the build starts we spend a day at The Millbrook: first and last light on the signature holes, the clubhouse, the team, and golfers playing.
A full day is £1,000 + VAT. A half day is £500 + VAT.
The photographs are the club’s to keep and use anywhere.
Search and AI
When someone asks, be the answer.
A society organiser asks ChatGPT for a golf day near junction 13 of the M1. A family at Center Parcs asks Google where to play nearby. Each gets one answer. Being in it takes a page for every question, prices in plain view, and structured data. Every level includes the basics: redirects, page titles, a sitemap and named photographs.
Pine and silver birch on thirteen holes. Gorse and fescue on the other five.
Four clubs, built the same way.
All four are live. Open any of them on a phone before the committee meets.
Tehidy Park
A members’ club since 1922, heritage first, with a working journal.
The £5,000 buildLong Ashton
Every part of the club with its own page and enquiry, heritage first.
Membership journeySilvermere
Golf, the range, lessons, the bistro and group days, all from the homepage.
Everything on the front pageThe Players
Three courses, society days and stay-and-play, each with its own booking route.
Booking journeysTen weeks, with dates.
Each stage ends with something you can see.
Week 1 · Discovery
Half a day with Rob. Pages agreed, the shoot booked.
Weeks 2 to 3 · Design and the shoot
The homepage and two page designs, signed off before anything is built.
Weeks 4 to 7 · Build
A private link from day one.
Week 8 · Content and training
Everything loaded, your team trained.
Week 9 · Search and redirects
Every old address pointed at its new page.
Week 10 · Live
Then two weeks of daily checks.
A go-ahead in October puts the new site live in January, before the membership year starts on 1 March.
Act threeInvestment
Counted, not described.
A template is a page designed once; that is where the work is. A content page uses a template that exists. The brand guidelines come with every level. The autumn shoot is booked alongside, at £1,000 + VAT for a day or £500 + VAT for a half day.
A complete club website on the Hankley pattern: course, visit, societies, membership, clubhouse and contact.
- Templates6
- Content pagesup to 12
- Enquiry forms1, to Rob
- Copywe write all 12 pages
- Photographythe autumn shoot
- Journalyes, you write it
- Search and AIthe floor
Essential, plus the story, the hole-by-hole course, practice, seniors and the journal, and the search work that makes them found.
- Templates11
- Content pagesup to 22
- Enquiry forms4, routed by name
- Copywe write all 22 pages
- Photographythe autumn shoot
- Journal+ writer, 6 launch articles
- Search and AIschema, answer pages, baseline
Whatever The Millbrook decides it is. We would not recommend it today; it is here so the committee sees the ceiling.
- Templatesunlimited
- Content pagesunlimited
- Enquiry formsrouted and conditional
- Copyeverything, plus a voice guide
- Photographythe shoot, plus a course film
- Journalextended
- Search and AIComplete + a quarterly programme
What the extra £2,500 buys
| The story | 1975 to today, from Rupert Morris’s account, and why a member-owned club is worth joining. |
| The course | All eighteen holes: four tees, the guide’s advice and a photograph each. |
| Routing | Societies and membership to Rob, lessons to the pro shop, private hire to the clubhouse. |
| Journal and search | Six launch articles, a writer tool for your team, and structured data on every page. |
Care and hosting.
| Care | Care and content | |
|---|---|---|
| Monthly | £99 + VAT | £199 + VAT |
| Hosting, security, backups, monitoring | Yes | Yes |
| Changes | 1 hour a month | 3 hours a month |
| Articles written and published | None | 2 a month, each on a named local search |
| Search and AI visibility report | None | Quarterly |
Year one at Complete: £7,500 plus care, both plus VAT. Invoiced in three stages, on go-ahead, design sign-off and go live. Care starts the month the site is live. 10% off care paid annually
Later, if you want it: Capture puts every society and membership enquiry in one list and answers it in the club’s brand (£795 setup, then from £151 a month on an annual plan), and the AI Concierge answers questions on the site day and night (£69 a month on an annual plan). Nothing in this proposal depends on either.
Three steps, and one of them is ours.
Open the demo on your phone
Then tell us what you would change. We will change it.
Take this to the committee
It is written for people who have not met us. Ten minutes on a call if it helps.
Say go
Discovery inside seven days, and the shoot booked while the leaves are still on the trees.
Everything we build is the club’s, and the photographs are yours to use anywhere. This proposal is valid for 60 days from 7 October 2026. All prices exclude VAT.