Bawburgh Golf Club · Website proposal · September 2026
Four businesses, one front door.
Scroll to readPhotograph · flown 12:44, 17 May 2024
A member, a bride, a family and a society.
One website that talks to them all equally.
Act oneThe brief
Everything the venue offers in one place. A different feel for each part, still tied back to Bawburgh. Not too corporate and golf clubby. Easy for Hannah to update.
Four businesses
The golf club, Norwich Family Golf Centre at Easton, Glen Lodge with its restaurant and rooms, and the weddings. Each gets its own front door, logo and enquiry route.
Joined up
BRS Golf, InnStyle and Peter Field's coaching site stay where they are. Nothing is migrated.
Clean
Fresh hosting, every old address redirected, and looked after every month.
On brand
Your brand guidelines are already written, from your own site. This page is set in them.
A note on what follows. Everything here was read from your public website on 4 September 2026, from the outside. Where we say we could not find something, that is exactly what we mean: it may well exist somewhere we cannot see, and you will know. None of it is a criticism of anyone who has worked on the site.
The club in numbers
- 1979Nine holes, laid out by Alan Barnard
- 27Holes today, across two sites
- 4Businesses, one family, one company
- 4Logos drawn. One in use.
- 343Google reviews, averaging 4.7
- 5Films on the site. None on the homepage.
Across 649 reviews on three platforms, the thing people mention most is the welcome. That is the club's strongest asset, and the website is the one place it does not come across.
All four businesses are on the homepage. They share one logo, and only some can be booked online.
| Business | Logo it uses | How it is booked today |
|---|---|---|
| Golf club, 18 holes | The group logo | BRS Golf |
| Norwich Family Golf Centre, Easton | The group logo | A second BRS login. Coaching on another website, adventure golf on a third. |
| Glen Lodge, restaurant | The group logo | "Book a table" scrolls to a heading, so a table cannot be booked on the site |
| Weddings | The group logo | A form, and every price published, which is rare and right |
| Woodlands rooms | The group logo | InnStyle, on the page |
Four logos have been drawn. The site uses one of them. The other three are on your server, inside a single picture file.
Someone has put a casino advert on your range page. No visitor can see it. Search engines can.
A casino advert, 24,041 pixels off the left of the page
Hidden in the range page, with a link:
Get ready for big wins at Roobet, where innovative games and exciting rewards redefine your gaming experience!
Checked at 15:58 BST on 4 September 2026. Search engines read it as part of your site.
A hosting company's link on your course page
The courses and range pages both carry a link reading InMotion Hosting, forwarding to a web-hosting sales site.
Earlier this year the accommodation page carried five hidden adult links, and those are now gone. This then appeared on a different page, which suggests the site is being got at more than once rather than a single old incident.
This is the part we would deal with first. The new site is built on fresh hosting, every old address is redirected, and it is looked after every month so it stays clean.
Four things about Bawburgh that the website never says about itself.
The friendliest welcome in Norfolk.4.65 out of 5 for staff on GolfPass, your highest score anywhere. The site never quite says it.
Five AA stars, and an AA Breakfast Award.Two badge files on the server, and not much said about either.
Every price, published.Many clubs hide theirs. Worth saying out loud.
Four pages nobody can find.Men's, ladies', veterans' and members' golf, 1,298 words of it on one page alone, published at addresses like /dsfsdfsasd823489432/ that were never renamed. Real writing, addressed to nobody.
Act twoThe proposal
Sage and stone. Caslon and Montserrat. Everyone plays here.
Four logos, colour, type, photography and voice, measured from your own site and written up in plain English. Yours whether or not you appoint us.
Ten front doors, four businesses, one website.
A member, a family, a bride and a couple booking a room want different things from the same address. Each business gets its own pages, logo, photography and enquiry route, and the site still reads as one place.
Flown 12:44, 17 May 2024
Five films, one for each part of the club. The homepage is the one page without one.
The course, the family golf centre, Glen Lodge, the weddings and the rooms each have a film on your own YouTube channel, playing behind the page it belongs to. It is good work and it is barely being used: the homepage, where most people arrive, has a still. On the new site those five films lead every page, cut into the pieces each page needs, before a single new photograph is taken.
Five films, cut into the pieces each page needs.
A two-minute film is watched once. A six-second silent loop is seen by everyone who lands.
| Where | What plays | Length |
|---|---|---|
| Homepage | The course, then the range, then Glen Lodge. Replaces the still. | 15s loop |
| Each business | Its own film, as a loop at the top and the full film below. | 8s loop + full |
| Weddings | The Barnard Suite dressed, the drive, the rooms, from your wedding and rooms films. | 20s reel |
Silent, short, small. Nothing autoplays with sound, nothing slows the page.
Something on every page that answers, and captures what it cannot.
It answers from a knowledge base you control: green fees, membership, society packages, wedding packages, the rooms, range prices, opening times, and the day's course conditions if you post them. Anything it cannot answer becomes an enquiry rather than a lost visitor.
- Every enquiry lands with a person, not a shared inbox. Golf to one, weddings and rooms to another, the range to a third, and you choose who.
- It knows which business it is on. A range question on the wedding page is answered as the range.
- Voice, optionally. The same brain answers the phone when nobody can.
- Free for your first year, worth £828, then £69 a month.
A real exchange, one of our clubs, August 2026
Is there a dress code? Can I wear jeans?
Denim jeans are not permitted on the course. We kindly ask that you stick to golf attire.
What about white jeans?
Our dress code does not permit denim of any colour, white included.
Do I need to book a table for four this evening? We are staying at the caravan site next door.
Captured as an enquiry and sent to the clubhouse with the name and number
When someone asks, be the answer.
You asked whether a golfer who Googles "which club in Norfolk is not on temporary greens" would find you. As things stand we could not find a page that answers it. A bride asks ChatGPT for wedding venues near Norwich with rooms. A parent asks for somewhere to take two children on a wet Saturday. If the club is not in the answer, it does not exist for that enquiry.
We checked ten pages of bawburgh.com on 4 September 2026. The basics are there, which is better than most clubs. What is missing is the part that answers questions.
| What an assistant looks for | Your site today | Proposed |
|---|---|---|
| What the club is | The code behind the pages says "web page", rather than golf course, venue, restaurant or hotel | Each business declared as what it is, at its own address |
| Where it is | 7 of 10 page titles say Norfolk or Norwich | Every page says where, and which of the two addresses |
| Questions answered | We could not find a page for winter greens, rooms with a wedding, or golf for children | A page per question, built around what people type |
| What Google reads on the range page | A casino advert | Gone, on hosting nobody else can write to |
| Old addresses | Rank today | Every existing URL redirected, so nothing earned is lost |
| Measured | Nothing | A baseline before launch, reported quarterly |
The winter-greens page is the cheapest win in this document. You raised it yourself, and the greens are the best-rated thing about the course across every review platform. It is a page worth owning before someone else writes it.
Park and heathland, 6,722 yards, greens praised in every season since 2023. Never on temporaries, you say. Prove it on a page.
Four clubs, built the same way.
Tehidy Park
A members' club since 1922, heritage first. It runs the Journal described in Act three, so that is a thing we ship rather than promise.
Heritage first, and a journal that gets writtenSilvermere
The closest parallel. Golf, range, fitting, lessons, a bistro you can book, group days, fishing and a shop, all sold from the homepage.
Eight things to sell, one homepageThe Players
Three courses, a venue, society days and stay-and-play rooms, a front door and booking route for each.
Three courses, a venue and rooms, each with its own doorLong Ashton
Course, membership, green fees, group golf, the range and lessons, and the clubhouse, each with its own page and its own enquiry route. The heritage led rather than buried.
Every strand, its own way inBawburgh has the bigger story. A wedding venue with five-star rooms and a family golf centre with Toptracer, on top of everything those four sell between them.
Ten weeks, with dates.
Week 1 · Getting to know the place
Half a day across both sites, Hannah in the room.
Weeks 2 to 3 · Deciding what it looks like
The homepage and two more pages designed in full, one golf and one Glen Lodge. Nothing built until you sign off.
Weeks 4 to 7 · Building it
Staging link from day one. Clips cut in parallel.
Week 8 · Filling it, and handing Hannah the keys
Everything loaded. Hannah trained to update it herself.
Week 9 · Being found
Every old URL redirected. Each business declared as what it is.
Week 10 · Switching over
The old site switched off. Two weeks of daily monitoring.
You said this might not happen this side of Christmas, and that is fine. A decision in the new year puts the site live before the spring society season and the summer wedding enquiries.
Four businesses one logo between them
Every one of these is sold under the same logo today.
Five rooms, five AA stars, a breakfast award. Currently two badge files.
Act threeInvestment
£12,500, and every page it buys.
One price for one project. Everything the club sells is on the site the day it opens, so no part of it waits its turn. Below is every page, all thirty-two, so you can count them against your own club rather than take a number on trust. Your site today runs to thirty-seven, so this is a trim rather than an expansion. Some designs are used more than once, because your five Woodlands rooms need one room design and not five, which is why thirty-two pages are drawn from fifteen designs.
The whole club
- Homepage
- The family story
- Contact, and both addresses
- Journal index
- Gallery
Weddings and the rooms
- Weddings
- Packages and prices
- Gallery and film
- Woodlands rooms
- Staying over, for wedding guests and golfers
The golf club
- The 18 holes
- The 9 hole course
- Membership and prices
- Men's golf
- Ladies' golf
- Veterans' golf
- Visitors and green fees
- Societies and corporate golf
- Stay and play
Glen Lodge
- Restaurant and menus
- Sunday carvery
- Afternoon tea
- Private hire
- Beauty rooms
- Christmas
Norwich Family Golf Centre, Easton
- The range and Toptracer
- A family day out
- Lessons and fitting
- Sports bar and cafeteria
Pages that answer a question
- Winter greens
- Golf for children near Norwich
- Wedding venues near Norwich with rooms
£12,500 + VAT, one-off, plus care. Invoiced on go-ahead, design sign-off and go live. Every page is written by us, each of the eight enquiry forms reaches a named person, every old address is redirected, and the AI Concierge is included free for the first year, worth £828.
Two weddings. You do thirty a year.
The website is £12,500 plus VAT, £15,000 with the VAT, and includes the AI Concierge free for the first year. Every price below is one you publish today, so this is a count, not a forecast.
| One of these, at your published price | Your price | How many pay for the site |
|---|---|---|
| A wedding, lowest package | £9,750 | 2, of the thirty a year you do |
| A society day, 40 players | £2,600 | 6 |
| A corporate membership | £2,500 + VAT | 5 |
| A full member, first year | £1,700 | 9 |
| A night in the Woodlands | from £130 | 116 |
| A weekend green fee | £60 | 250 |
Thirty weddings at the lowest package is £292,500 a year. The site pays for itself if it adds two bookings to that thirty. Pages built around what couples actually search for, a brochure that captures an email, and your prices laid out to compare are how it would try. Care starts at £1,188 a year, less than half of one society day.
We do not have your visitor numbers, so we will not guess them. A baseline is measured before launch, every enquiry is counted by business, and the quarterly report shows what came in against what it cost.
The journal, and the tool that fills it.
A journal only works if somebody keeps writing it. We write twenty launch articles, so the section is full on the day the site goes live rather than empty, and hand Hannah an article generator loaded with your knowledge base: a one-line brief returns a draft in your tone, which she edits and publishes.
The first six of the twenty
- Which Norfolk golf clubs stay off temporary greens in winter
- Golf society days near Norwich: what to expect and what to budget
- Wedding venues near Norwich with rooms on site
- Toptracer in Norwich: what it is and what a bay costs
- Golf for children near Norwich
- Sunday carvery near Norwich, and how to book
The other fourteen cover the rest: membership, green fees, the two courses, corporate days, Christmas, the rooms, the family day out and the range.
Care and hosting. The part that keeps it clean.
| Care | Care and content | |
|---|---|---|
| Monthly | £99 + VAT | £199 + VAT |
| Hosting, SSL, backups, monitoring, patching | Yes | Yes |
| Changes | 1 hour a month | 3 hours a month |
| Articles written and published | None | 2 a month |
| New clips from the library | None | 1 a month |
| Search and AI report | None | Quarterly |
Year one: £12,500 plus care, both plus VAT. Invoiced on go-ahead, design sign-off and go live. With Hannah in post, Care alone may be the right fit. 10% off care paid annually
Capture and the Concierge, when the website is done.
Nothing here is needed for the site to work. Capture holds every enquiry the site captures, by business, so a society that played in 2026 can be sent 2027's prices in one go, and a couple who downloaded the brochure is followed up without anyone remembering to.
| Item | Setup + VAT | Monthly + VAT | Notes |
|---|---|---|---|
| Capture platform | £795 | £189 | 10,000 sends a month, unlimited contacts and users. £151 a month paid annually, 20% off. |
| AI Concierge | £0 | Free for year one | Included for year one, worth £828. £69 a month from year two. |
| Voice add-on | £0 | £49 | Answers the phone when nobody can, on either number. |
Three things, and one of them is ours.
Send us the brand files and the sites you liked
The moment they land we build a free homepage mockup of Bawburgh, in your brand, whether or not you appoint us.
Put Hannah and the team in front of it
You said you would have to explain what we showed you. Do not. Twenty minutes on a call, with Hannah driving.
Say go, when you are ready
Discovery inside seven days of a yes. This side of Christmas or the other, the plan is the same.